B Women

Learn more about our founder Jasmine Ives-Keeler, with a big idea and our favourite ladies.

Jasmine Ives-Keeler

Founder & Creator

 Jasmine Ives-Keeler

Jasmine Ives-Keeler

British lingerie designer Jasmine Ives-Keeler founded Bustia in 2014, with a mission to reinvent the mastectomy bra. Having met several courageous women who were going through a life changing ordeal yet struggling to find suitably stylish lingerie.  

A fashion graduate from Northumbria University, debuting Bustia’s first collection ‘Release the Puppies’, including patented designs this year 2017.

With a fashion background, her initial designs are all hand-drawn, sewn and conceptualised in the company head office in Norwich, Norfolk. Staying true to her English roots and supporting the local economy by choosing to manufacture in the UK.

Charlotte Green

Model & Bra Tester

 Charlotte Green

Charlotte Green

Charlotte, has bravely trialled and modelled bustia’s entire first post surgery lingerie collection. She was diagnosed at 28, has undergone a mastectomy, had a new nipple made, which didn’t work and reconstructive surgery that took two years to complete! Charlotte only has one more year of tamoxifen tablets to go. 

Her input has been invaluable. After sharing her stories of setting off airport security alarms with her temporary implant and trying on countless ill fitting mastectomy bras, in dowdy colours. Charlotte joined bustia’s quest to seek luxury commercial post surgery lingerie.

Laura Hughes

Bra Tester

 Laura Hughes

Laura Hughes

Laura has been involved with bustia from the very beginning. As she was frustrated by the lack of mastectomy bra sets available and always willing to try on a hand sewn sample and give feed back on the fit, feel and fabrics. 

Laura was diagnosed at just 25 after she found a lump in her breast, whilst on holiday. She’s since undergone a mastectomy, reconstructive surgery, along with chemotherapy and radiotherapy treatment. 

Heartbreakingly at 28 Laura was on the road to recovery when she started having pain in her shoulder. The cancer is back, and it’s stage 4, there is no stage 5.

Laura is planning to get together with family and friends after her treatment and start ticking off things on her “Life’s for Living List”, including going to the opera and a skiing trip, whilst wearing a Laura Bustia Bra set ;-).

Chloe Judd

Bra Tester

At just 28 years old, Clo’s boyfriend discovered a lump in her right breast, which was later diagnosed as breast cancer. As Chloe is diabetic, she suffered several bad reactions and serious complications during her chemotherapy treatment, one course of chemotherapy caused her to end up in a high dependency unit for 5 days! Clo has also undergone a single mastectomy, and radiotherapy.

Due to high risks linked to her type 1 diabetes Chloe decided not to have reconstructive surgery and she jumped at the chance to trial the initial post surgery lingerie set samples as she has found the existing mastectomy bras on the market inadequate and regularly goes bra-less! Bustia says no more to this no bra nonsense.